Brand Guidelines
A comprehensive guide to maintaining visual consistency across all African Community Centre Wales materials and communications.
These guidelines ensure that our brand is represented consistently across all touchpoints, from digital platforms to printed materials. Following these standards helps maintain the integrity and recognition of the African Community Centre Wales identity.
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Our Logo
The bilingual logo is our primary brand mark, representing our commitment to both the African community and Wales.
Primary Bilingual Logo
Logo on Dark Background
Do
- Use on white or cream backgrounds
- Maintain minimum clear space around logo
- Use the bilingual version for official communications
- Keep proportions intact when resizing
Don't
- Stretch or distort the logo
- Change the logo colours
- Add effects like shadows or gradients
- Crop or modify any part of the logo
- Place on busy or low-contrast backgrounds
Clear Space: Always maintain a minimum clear space around the logo equal to the height of the "A" in "African".
Brand Colours
Click any colour swatch to copy its hex code to your clipboard.
Primary Colours
ACC Red
#b4141c
180, 20, 28
Primary brand, CTAs, buttons
ACC Orange
#ffa32f
255, 163, 47
Highlights, hover states
ACC Cream
#F1ECE8
241, 236, 232
Backgrounds, breathing space
ACC Burgundy
#150904
21, 9, 4
Headers, footers, dark sections
ACC Gold
#d4af37
212, 175, 55
Premium accents, awards
Neutral Colours
ACC Black
#0f0f0f
15, 15, 15
Headings, body text
ACC Grey
#878787
135, 135, 135
Secondary text, captions
White
#FFFFFF
255, 255, 255
Backgrounds, text on dark
Colour Accessibility
- • Ensure sufficient contrast between text and background colours (WCAG AA minimum 4.5:1)
- • Use ACC Red sparingly as a focal accent, not for large areas of text
- • White text on ACC Burgundy provides excellent readability
- • Test all colour combinations for accessibility compliance
Type Hierarchy
Consistent typography creates visual harmony and improves readability across all materials.
Primary Font: Inter
Inter is our primary typeface for all digital and print materials. It offers excellent readability at all sizes and a modern, professional appearance.
Bold (700)
Semi Bold (600)
Medium (500)
Regular (400)
Logo Font: Dongle
Dongle is exclusively used in our logo design. It should not be used for general text or headings outside of the logo context.
⚠️ Reserved for logo use only. Do not use Dongle for body text, headings, or any other typography.
Type Scale
Page Titles
Section Headers
Subsection Titles
Paragraph text and descriptions
Captions and labels
Visual Elements
Photography Style
Our photography should reflect the warmth, diversity, and vibrancy of our community.
- • Authentic: Real community members and genuine moments
- • Diverse: Represent the full spectrum of our community
- • Warm: Natural lighting and welcoming expressions
- • Respectful: Always obtain consent and credit subjects
- • High Quality: Minimum 300dpi for print, optimised for web
Adinkra Patterns
We incorporate Adinkra symbols as subtle texture elements to honour African heritage.
- • Use at maximum 8% opacity for subtle texture
- • Never use as primary design elements
- • Appropriate for header/hero backgrounds
- • Treat with cultural respect and understanding
QR Code Generator
Generate branded QR codes for print materials, events, and digital communications. Download in PNG or SVG format.
Generate QR Code
Printed beneath the code in PNG downloads.
Preview
Preset: Website
QR Code Links To:
https://www.africancommunitycentre.org.uk
Usage Tips
- • Use 256px for digital materials and social media
- • Use 512px or 1024px for print materials and posters
- • 128px works well for business cards
- • Keep a quiet zone of at least 4 modules for reliable scanning
- • Keep centre logos at 20% or less so the code stays readable
- • Always test QR codes before publishing
Questions About Brand Usage?
For any questions about using our brand assets or guidelines not covered here, please contact our team.
Contact Us